Marketing Team in Media4U deals with the promotion of brands on the Internet. It is responsible for the preparation and subsequent implementation of marketing strategies based on previously collected information. All activities are planned on the basis of the analysis of competition, specifying the target group and the setting of goals. Marketing team is responsible not only for developing the creative concept, but also the selection of appropriate promotion channels proper for the nature of the industry and the target. The main tasks of the Marketing Department is to build the image of the company or product, using the Internet channels such as social media, content marketing, Internet advertising. Marketing team is also responsible for the creation of proper content on websites, blogs or newsletters, using the principles of webwriting. While conducting promotional activities for each customer, the team not only prepares the materials and content, but is also responsible for the management and administration of the appropriate channels. Dynamic response, analysis of the effectiveness of activities and creative approach to each topic makes that every customer receives individually prepared strategy that stands out from the competition.