Promotion

Piotr Anuszczyk

Piotr Anuszczyk, Marketing Manager, in Media4U recently, but in the marketing industry has been present for years. He takes care of effective communication within the company and good contacts with journalists. Everyday he supports the sales department, supervises the branding of offered services and animates csr activities. He will always find time to talk and will be more eager to write an article. Competence gained among others in Lodz Gazeta Wyborcza (the winner of the Sharp Pen form Business Center Club), PGE's strategy department and the following agencies: StudioPRowokacja, Niceday and Venti. A graduate of the University of Lodz (public relations) and the Higher School of International Studies (social communication and computer science). After hours, staring at the sky, watching the air shows or catching the wind in the sails while on the water.

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Marketing Team

Marketing Team in Media4U deals with the promotion of brands on the Internet. It is responsible for the preparation and subsequent implementation of marketing strategies based on previously collected information. All activities are planned on the basis of the analysis of competition, specifying the target group and the setting of goals. Marketing team is responsible not only for developing the creative concept, but also the selection of appropriate promotion channels proper for the nature of the industry and the target. The main tasks of the Marketing Department is to build the image of the company or product, using the Internet channels such as social media, content marketing, Internet advertising. Marketing team is also responsible for the creation of proper content on websites, blogs or newsletters, using the principles of webwriting. While conducting promotional activities for each customer, the team not only prepares the materials and content, but is also responsible for the management and administration of the appropriate channels. Dynamic response, analysis of the effectiveness of activities and creative approach to each topic makes that every customer receives individually prepared strategy that stands out from the competition.


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Discussion

Planning

Designing

Composing

Programming

Testing

Securing

Advertising

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