Warsztat piękna

An online shop designed by Media4U that offers a wide range of high-end cosmetics. This webshop was created for a real store, which is currently in Warsaw. Warsztat Piękna as the only shop in Poland which offers its customers foreign brands. What distinguishes Warsztat Piękna is a wide selection of natural and organic cosmetics. Media4U has been responsible from the beginning for conducting a Google AdWords campaign and planning promotional activities.

Goals and challenges

In April 2014, we began a Google AdWords promotion for Warsztat Piękna, a shop. Close cooperation with the owner of the brand gave us a lot of freedom to act.. The trust the client gave us allowed us to perform a number of different campaigns through the news and using improvements suggested by Google. By using different channels to promote and conducting tests, we were able to increase the profitability of campaigns and conversion in the store.

Strategy and solution

Our cooperation with Warsztat Piękna is a very good example of how a consistently implemented needs analysis and frequent conversations with the customer allow for effective development in the Internet. Compared to last year, revenues increased by as much as 168% for the whole store and more than 503% in the CPC channel! Observing this trend, we are confident of further growth in sales.

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