Volvo Nova is an authorized Volvo dealer in Lodz. It is also the only certified service. In the offer it has body and paint repairs and maintenance services beyond the standard frame. The main objectives of the new Volvo business was to acquire new customers and to conduct a wide-ranging information campaign, promoting both the service and seasonal sale.
Banner campaign is managed in the Google Display Network. Its purpose is to inform about a special offer sent on selected models. The big challenge for Volvo Nova is to maintain all the standards set by the central brand. The need to maintain a consistent visual identity and advertising, also avoiding activities that are competitive to other salons. An additional challenge for Media4U was the need to reach much explicit group of customers in the premium segment. It was necessary to maintain proper communication and selecting destinations, where a potential customer is present.
During the talks with the client we received very precise guidelines about who is a customer of Volvo. Verification of information from the customer allowed the selection of the respective groups limited to interests, demographics, as well as identifying specific landing pages for precise targeting advertising. Preserved division in the structure of the campaign allows the analysis of the effectiveness of our objectives, adjusting costs to the achieved results and the elimination of unprofitable lines of action. This allows for high exposure advertising in the circle of potential customers for a relatively small cost.