PAMSO is one of the largest producers of meat and sausages in the Lodz region. It is a recognizable brand, which has dozens of brand stores - as owner and partner. The main idea of the brand is the use of Polish raw materials, so that all products PAMSO are distinguished by the highest quality. The company has numerous certificates, guaranteeing not only the best quality but also production safety.

Goals and challenges

The main objective of the campaign for the brand PAMSO was the realization of PR objectives for the company. In the pre-Christmas period, PAMSO wanted to encourage their users to use their products. For this purpose, the manufacturer's website got a special sub-page, where users could find recipes with branded products. Media4U was responsible for the creation of a Google AdWords campaign, whose goal was to increase traffic on the website and promote the brand on the Internet.

Strategy and solution

Media4U started a Google AdWords campaign, directed to specific destinations, which displayed PAMSO banners. The Google Display Network is the best channel to build the image of the network and increase brand recognition. Banners have been prepared in such a way that attracted attention, and a clear call to action encouraged the user to enter the site.

The campaign was divided into different criteria, which allowed us detailed optimization and to choose the best promotion channel . Banners were displayed to users interested in the kitchen and cooking, who live in the Lodz region. In addition, the ad was directed precisely to specific websites and landing pages with specific keywords related to cooking. At the last stage, the ad was directed more broadly, so that the message reached the largest possible number of users.

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