Monnari

This is a Polish clothing company based in Lodz. It has been on the fashion market for 15 years, and has won the hearts of women all over Poland. Monnari has more than 100 showrooms throughout the country. It sells elegant women's clothing and accessories. Monnari is moving beyond the traditional sales model, and is rapidly expanding its online store. Media4U supports online sales, through appropriate channels promoting Google AdWords and Facebook Ads.


Goals and challenges

Initially, Monnari approached skeptically CPC activities on Google and Facebook. The main objective of the campaign was to increase the sales in the shop, and extensive promotion, providing information about seasonal sale. To do this we have created Google AdWords and Facebook Ads campaigns. Google AdWords used the links, Google Shopping, whereas Facebook Ads campaign directed users directly to the store. In both channels we also used remarketing.


Strategy and solution

We could see the effects already after the first week of cooperation,, which showed increased traffic on the site and higher conversion. Currently, CPC campaigns generate the most revenue in the online store. Success is achieved by using a number of proven pre-targeting methods of Google advertising: using sponsored links directed to the brand, dynamic advertising product from the Merchant,an appropriate use of resources shop to carry out activities related to the precise matching offer to a customer’s query, through to activities in remarketing like banner and Gmail campaigns. Our activities for Monnari are still expanding.

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