Monnari

Polish clothing company based in Lodz. On the fashion market has been running for 15 years, won the hearts of women all over Poland. Monnari has more than 100 showrooms throughout the country. In the offer there is elegant women's clothing and accessories. Monnari beyond the traditional sales model, is also rapidly expanding its online store. Media4U supports online sales, through appropriate channels promoting Google AdWords and Facebook Ads.


Goals and challenges

Initially, the company Monnari approached skeptically to the activities of CPC on Google and Facebook. The main objective of the campaign was to increase the sales in the shop, and extensive promotion, informing about the season sale. For this purpose there have been Google AdWords and Facebook Ads campaigns. Google AdWords used the links, Google Shopping, whereas Facebook Ads campaign directed users directly to the store. In both channels we also used remarketing.


Strategy and solution

Already after the first week of cooperation, we could see the effects, indicating the increased traffic on the site and higher conversion. Currently, CPC campaigns generate the most revenue in the online store. Success is achieved by using a number of proven pre-targeting methods of Google advertising: using sponsored links directed to the brand, dynamic advertising product from the Merchant, the appropriate use of resources shop to carry out activities related to the precise matching offer to client's query, through to activities in remarketing as banner and Gmail campaigns. Activities for Monnari are still expanding.

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