Ryłko

Ryłko is a Polish company which produces leather shoes and accessories. It has been on the market for 50 years. Years of experience and traditions which have been passed down from generation to generation mean the brand has become one of the most recognized and appreciated by consumers in the fashion industry. The idea of our cooperation with Ryłko was to broaden sales channels by creating a sturdy and stable platform

Goals and challenges

In response to our client’s expectations we planned to create a dedicated e-commerce platform from scratch, enabling a clear presentation of products and an intuitive purchase process.

Solution

To make it easier to reach foreign customers, the e-commerce site we designed has the ability to display the site in three languages and two currencies: PLN and EUR. The platform has also been enhanced with various types of filters, to improve specific product searches.

Project implementation

In April 2013, the page www.rylko.pl began operating.. Currently, in cooperation with the client, Media4U is responsible for: site promotion through multipath campaigns, e-marketing and post-implementation support and care.

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