Endo

Endo produces unique children's clothes. Endo’s products are characterized by unique graphics designed by friendly artists and inscriptions in Polish, puns that amuse both among children and adults. Endo is also high quality - the clothes are made of cotton and linen, and are decorated with eco-printed water-based paints. This simple style and careful construction has impressed clients since the 1990’s. The company has been the recipient of many awards for the quality of its children’s wear. Over 99% of customers would recommend Endo to other people.

Goals and challenges

Edno is constantly evolving to provide customers with even better clothes. They wanted to create a new sales platform, which is tailored to all types of devices: desktops, laptops, tablets and smartphones. At the same time the company also wanted to develop a tool for efficient shipping management, so delivery time wouldn’t exceed 48 h. They also wanted to optimize direct marketing.

The challenge in creating a new sales platform for Endo was to merge all of the above in a harmoniously working system that is user-friendly and easily managed. The outcome is a service that has achieved its objectives:

  • Full integration with external systems: accounting, warehousing, shipping, newsletters system
  • The ability to easily implement new features in the webshop
  • Management of products
  • Order management
  • A complex system of rebates
  • Preparing an optimized store engine
  • Increased performance with the ability to serve more customers

Strategy and solution

The new sales platform was established on a copyright system to manage The online store. The CMS we prepared is flexible due to its modular design. This enabled the implementation of individual solutions tailored to the Endo’s needs.

We developed with Endod a concept of trilateral exchange of product data, orders and inventory levels between CMS, accounting and the Magic warehouse system and the SAP system that Arvato company (responsible for supply chain management ) used to implement and ship orders. This allowed us to create an efficient mechanism, which enables process optimisation. Additionally, the system is able to communicate with SARE to collect subscriber data to create a personalized offer.

This application is on our servers so its performance is constantly monitored. Cluster solutions allow us to guarantee service availability o at the highest level.

Project implementation

a) Analytical stage:
A number of meetings and arrangements helped to prepare a list of goals, challenges and the threats that were associated with not only the implementation of the new online sales platform, but also the efficient transfer of historical customer and order data about. Because of this cooperation we were able to establish functional and technical specifications that allowed us to create solutions. Media4u and Endo worked together to create this document. A Media4u project team was responsible for bringing the project to life.

b) Design stage:
Design work began by defining the objectives of the presentation, navigation and the operation of various tools to increase conversion. These were the basis for the preparation of the template for the store. Graphic designs were created in four resolutions to reproduce the look of the page on different devices: desktops, laptops, tablets and phones. The visual design of the store followsthe strict branding guidelines set by Endo. At this stage the decisions about the site’s infrastructure were made.

c) Implementation stage
Implementation was carried out according to a strict schedule, and the project was divided into stages. The first stage was to prepare front-end views and to design a service database. Then, the implementation team worked in parallel on new functional elements. The customer was consulted at each step of the way. After the completion of major development work, the service was tested by our quality assurance department and the customer. At the same time we prepared to migrate data from a previous site.

d) Startup:
After analyzing website traffic, Endo decided that the whole process of starting the new service should take place at night, as most traffic was usually in the morning. We created a detailed schedule, that described which outlines the actions to perform - because of this the whole process ran smoothly and according to plan.

The Endo sales platform is constantly evolving - tasks are carried out to continuously improve the productivity of the webshop. The service is also extended with new tools to support sales and improve conversion. Media4U created a platform that allows for the dynamic development of the Endo webshop. Endo broke sales records in the first month of our upgrade. Endon’s clients were also thrilled with the new direction.

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