Bonprix

bonprix is the mail-order house, a part of the largest company of this kind in the world, OTTO Versand Hamburg. It conducts its activity in several countries. In Poland, the store is present since 1991. The company sells its products in the Internet in 24 European countries, including Poland, Czech Republic, Ukraine, Slovakia, Romania and Hungary, and that webshops have been designed by us and implemented from scratch.

The new platform bonprix was to enable the implementation and development of new features of the site, its development and expansion of store offer. Integration with Digistyle - central system for product management - had automated the introduction of new products to offer web and provided more high-quality information to users.

Planning

Platform bonprix required redesigning and refactoring. We have developed and consulted with our client the solutions that are both aligned to the standards of OTTO and other foreign bonprix services, but without closing our way to make further expanded integration and new functionalities.

We worked together with the client on a vision and a prototype of a completely new platform. The project also included data migration, our checklist design took into account, among others, designing new views for the site, preparing translations for services, SEO friendly texts, development of methods for the migration of the current database of product and categories and many others.

Solution

When designing solutions we resigned from creating mockups and we used the interactive finished html views instead. We were able to do any modifications directly on them. We discussed with the client already prepared views for the new platform, we advised solutions and listened to proposals from the customer. We had a number of opportunities and a good time to improve usability of the store. Developed by a group of OTTO and the German branch of bonprix solutions have been confirmed by numerous studies of user behavior and perception, and their navigation around the store - we could count on proven solutions.

A major challenge was to develop a good and efficient way to redirect traffic that is directed to the site from links to individual pages of the bonprix site. We have created mappings for URLs leading to the bonprix site - redirected the web links to both categories in the store without additional parameters, as well as those with selected filters or trackings.

Project implementation

We moved and implemented one shop after another. Polish webshop was the first. We started the migrating process at 11 PM, when the site traffic is much lower. We limited access to the website, and at 7 AM we presented a completely new e-commerce platform to the customers.

We kept observing the responses of our users - the first comments about the new platform appeared on Facebook bonprix fanpage - the risk was very high. The platform has provided completely new functionalities and it required from the customers to put an effort in learning to use the new service. Not everyone was thrilled by the changes - we were aware of that. We completed the migration of all services to the new platform in July 2013. Since then, we have been handling post-implementation, support team and implementing new functionality in websites.

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