YouTube is the second most popular web service in Poland, after Google. It contains millions of movies, guides, reviews and news, entertainment content and music. A well run YouTube channel, together with proper marketing, lets you build a brand community and strengthen your advertising message. You can also do advertising only on Youtube.
There are five important parts of YouTube ads. If you use these different ways, you are not limited to short films. You can purchase the promoted space on the main site with these kinds of ads. As with a Sponsored Links campaign, there’s a possibility to have movies displayed in the first search by using the specific keywords. With the videos, there are two options for YouTube ads: an ad that is displayed before the YouTube content, which cannot be skipped, and one that user can skip after 5 seconds. In the second case, the ad can be any length, but you are only charged when the user sees at least 30 seconds of that ad. The last option in AdWords YouTube are traditional ad banners, displayed directly on the YouTube content or on the right side of the search results. As with the rest of Google AdWords campaigns, YouTube allows for broad targeting, and because of this we are able to reach only the potentially interested users.
build a community of loyal brand fans
reach users in their free time, which increases the efficiency of your message
create video ads that are less expensive than traditional tv campaigns
reach a wide audience
have a natural opportunity to promote ads through viral marketing
use different promotion channels
The most important element of a YouTube AdWords campaign is knowing the ad’s purpose and target group. The next r step is to prepare a video. There are three possibilities: using your already existing materials, creating an animated ad in our graphics studio or ordering the video from another. When needed, we can also create a YouTube channel, which lets you advertise all of your ads in the service search engine. A YouTube ad is dedicated to a specific target group. A properly devised campaign lets you measure the effectiveness of every action, as well as adjust the cost to the actual conversion rate.
Do you need a YouTube campaign?