The purchasing path on the Internet is significantly different from the traditional one. Users hardly ever make a decision immediately after seeing a product, they also usually analyze the competition’s offer. However, there is a way to encourage customers to come back to our site and finalize the transaction – it’s remarketing. Remarketing is one of the most effective methods of using Google ads. The use of remarketing allows you to direct advertising to people who were already on the site. There’s a possibility to divide consumers, which permits even more personalized advertising. One ad can be directed to users who abandoned their shopping carts, and another to people who are seeing the product for the first time. Creating a few remarketing lists increases the effectiveness of advertising and lets you achieve an even higher conversion rate.
Another form of advertising is Dynamic Remarketing. It’s primarily for webshops. Dynamic Remarketing is connected to Google Merchant Center. We can use the content of an abandoned cart to show a potential customer products from your shop. Dynamic Remarketing follows the user by displaying the same product they showed interest in before. Dynamic Remarketing doesn’t require creating additional graphic materials, because all information is taken directly from a webshop.
reaching a client interested in your brand
increased conversion rate
a lower cost of advertising
a personalized message to users
a reduction in the number of improper clicks
the ability to convince a user to finalize the purchase
We can identify how remarketing should look like through our knowledge of your industry and through user analysis. With Dynamic Remarketing we need to implement a special script in the website code. To undertake such a campaign we only need data from Google Analytics. We prepare graphic creations, tailored to particular audiences. We start remarketing when there are more than 100 unique users on a specific list. When we gather conversion data lets us set an appropriate r cost per click for every list. When selecting rates in remarketing, we are guided by the chance of conversion.
Do you want to make your client return?