Google Merchant Center or Product Listing Ads are for those webshops that only sell real products. It’s a graphic campaign that appears on the search engine and presents some products which available in an e-store. Google Merchant Center, as well as sponsored links campaign, responds only to a specific enquiry, showing only products, which the user is looking for.
The export of store resources lets us quickly create an ad campaign with all or selected store products. The ad is visible in the upper right of the search engine, when someone searches for the products that are available at the store. The product is displayed with a picture, price and a link to the store where it can be bought. When you displaying a picture in the search results it increases the chance that the ad will be clicked on.. Such product presentation gives you the chance for a quick and effective sale. As with other Google AdWords services, the settlement is CPC (cost per click). So you don’t need to pay when someone sees your ad, just when someone goes to your shop.
a quick presentation of your products
reaching the customer at the last step of the purchasing path
a conversion higher than textual ads
automatic ad updates
a presentation of specific products from your storer
comparing product prices at the search engine level
The preparation for a Google Merchant Center campaign starts with creating a feed file with all of the products from your webshop offer. There’s an option to use a pre-prepared interaction, that lets you automatically put all of your products into the campaign. Product promotion in the search engine begins after it receives approval from Google. Products can be categorized by brand, type, stock, but also by specific product ID. You also have the possibility to change the cost per click and the importance per every specific sub-group. The fact that you have the option to promote just your product is what makes this option attractive. We can measure the effect of Google Merchant Center to set the appropriate cost per click based on conversions and margins for a particular product.
Looking for the best webstore solution?