Google Display Network is a graphic ad, displayed in AdSense. AdSense consists of hundreds of thousands of sites in Poland and couple of millions of foreign portals. All portals in AdSense share their advertising space, where the ad banners are displayed. Google graphic ad works best with image campaigns, where the main target is to increase brand recognition, as well as with promotions.
Google graphic ad can have many forms. Google Display Network are not only traditional static banners, but also animations, movies, interactive panels and text ad. Choosing the right format enables stronger effect on the user, and thus encourage them to click on the ad. Google Display Network may be settled only per click. There’s also a possibility to use CPM (cost per thousand).
one of the less pricy form of image ads
payment for actual interest in ads
very clearly defined audience
the ability to experiment with different forms of advertising and management methods to select the best one
the possibility of precise analysis of ad effectiveness
the possibility of promotion on the biggest portals
Knowing the purpose of the campaign, industry specifics and users expectations, our graphic design studio prepares appropriate ad creations. There’s also a possibility of using already existing designs, supplied by the client. During campaign creation, we choose the method of targeting. Already working campaign is constantly analyzed in terms of effectiveness. Optimization of graphic Google AdWords lets us exclude the ineffective spaces where banners are displayed, also constrict or expand audience. Thanks to that Google Display Network campaign gives us minimal costs of conversion.
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