GMail is one of the most popular mail clients in Poland, and it has over 900 million users around the world. When we use GMail, Google receives detailed information about us, our interests and activity on the Internet. They use this information to precisely reach a defined target group for a specific brand.
A Gmail Sponsored Promotion is displayed in the „Offers” tab as the two first messages, above all other mails from other companies or users. A GMail ad contains two parts: the message subject, that should encourage users to open the mail, and the message itself. There is a possibility to use different formats while creating such an ad: an interactive form, a graphical ad like an ad banner, or a list of promoted products. The cost is charged only after the user sees the content of the message, not after sending it. This is the the main advantage that GMail Sponsored Promotion has over a traditional mailing sent to a email database that you buy.
There are a few targeting options in this kind of advertising. One of the most interesting is a possibility to send messages only to those users who have in their inbox messages from specific email addresses. Because of this, you can send your ad to people from your competition’s newsletter database. GMail campaigns can be targeted by age, place of living or interests. Narrow targeting enables you to reach only potentially interested users. The biggest conversion is from messages with promotional actions or information content.
the possibility to precisely target ads
cost only per click
no charge for sending the mail
acquire new customers
constant mail contact with brand fans
higher effectiveness and lower cost compared to traditional mailing
The creation of a GMail campaign starts with a clear clarification of the target group. The next step is to develop communication, that is not only a call to action, but also fits with the style of the audience. When creating a GMail Sponsored Promotion, we address our message to different groups of users. Such a procedure allows us to evaluate the effectiveness of campaign, taking into account the number of opened emails, visits to anding pages and conversion. The proper optimization of a GMail campaign you gives the possibility to manage your cost of conversion.
Do you want to reach email users?