An Internet site is one of the most basic elements of all actions in the Internet. Without a proper site you cannot conduct any promotional campaign, such as positioning or Google AdWords. However, every site is different! There are different graphic layouts, content layouts and source codes. Each of those elements has an influence on site quality and the way it’s seen by the target user.
Each website need to be evaluated thoroughly. First we perform a usability audit. We analyze navigation simplicity throughout the website, content layout, proposed navigation and the intuitiveness of the portal. The site should be designed in a way that lets the user browse through the site and place an order with no problem. Another part of the audit is site evaluation in terms of SEO. For this purpose, we thoroughly analyze the source code and published content. The SEO page audit allows you to identify errors in the code and optimize your site for positioning actions. Even small changes can make your site position much higher in search engine results. The Site content audit influences not only positioning, but also Google AdWords. To increase campaign quality and get a lower cost per click you need well prepared products descriptions, as well as good site content.
to build a competitive advantage
to increase conversion
to improve the quality of your site
to help the user in service navigation
to improve your position in organic search results
to implement new functions and solutions
While preparing website audits, we thoroughly analyze all of its functions. We take into consideration such things as site usability and its content. At the same time we analyze the source code. This detailed audit lets us not only optimize the site, but also catch and fix any errors. When auditing a website, we also pay attention to amount and quality of all textual content published in the service. All texts are checked by for and branch keyword frequency. In addition, the site audit also covers the structure of code analysis, taking into account the elements that affects the position.
Are you interested in having an audit?