To get sales, you don’t just need an attractive offer and price. You need to realize that the positioning of the store is a key element for success in e-commerce. Another important element of success is to reach as many potential customers as possible. The main objective, however, is to encourage users to use the service, to return often to the site and place an order. But before any store is successful and starts making a profit, it preparation work must be done that will result in better sales.
The use of RWD technology (Responsive Web Design) while creating an effective online store will help reach a wider audience. Creating a responsive platform makes the layout adapt to any screen size, so the offer is presented in an attractive way, and the user doesn't have any problems navigating the site.
The basis for the preparation of an intuitive store is to create a mock-up of the view of every page. This is a necessary step in the process that will enable the detailed design of a store’s structure . In the mockups all elements of the user interface (UI) in a simplified form are also included, arranged in accordance with established standards and based on the user experience (UX). This phase of work also allows us to design the structure of a service tree, to reduce to a minimum the process of finding the product and making a purchase. The time used to prepare mockups is also ideal to pre-plan the responsiveness of the design, which will make subsequent stages of the work on the shop easier.
Graphic design is a key element for creating an online storefront. The visual part of a store should be designed in such a way as to meet all the business goals of a site, and at the same time to remain attractive to users. Designing webshops is not only about the look of a store, but also about building trust with the users visiting the site. This is the key element that allows our clients to gain loyal customers eager to return. In addition, when designing your store layout, you can use suggestive iconography. This aims to provide the user with more enjoyable, more intuitive navigation and interface elements. Suitable techniques also maintain sharp icons on mobile devices, which typically require graphic material at a higher resolution. This step also means preparation of a responsive version of the main views in the webshop. They will show you how the shop will look like on phones and tablets. Any behavior and elements should be visualized in graphic design, giving a full view of the resulting product.
With pre-prepared graphic designs, you can successfully proceed to work on the code of online store views. Increasing customer demands and new versions of search engines mean that you should always be up to date with the latest technologies. Using advanced solutions means using less time to create the finished product. Leading market solutions, such as Twitter Bootstrap or Foundation, are ideal starting for a site or online store. These have support and a number of tools that can accelerate the work. By creating the correct semantic structure of HTML and weight optimization of page elements, we are sure that search engine pages, ie. Google, will place our service higher in organic results. At this stage we need to focus on the guidelines for proper construction of the document in regard of SEO (Search Engine Optimization). This will provide a much greater number of visitors to your site in the future, which in the case of online shops will also mean increased sales.
Responsive Web Design
Cross Browser Compatibility
Website Performance Optimization
Search Engine Optimization
Building and Automation Tools
While coding a webshop, we put the greatest emphasis on proper optimization. The main indicator of a good store is Google Speed Insights. This tool lets you specify a number of parameters set by Google as good practices to optimize websites. Using them results in quick-acting light applications.
In order to eliminate any errors in the code of a site, each page is subject to internal tests. Because of this testing process, the customer receives a product that is reliable. During tests we take into account a wide range of dependences. Starting from the different devices and browsers, compatibility with graphic design and ending with different bandwidth. The aim is to eliminate as many things as possible that may stop a client before placing an order. It is also important to check whether the page loads fast (because it has the right size, and compression of files) and is properly indexed by search engines.
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