B2C platforms

Dedicated B2C online shops are directed to companies that plan to sell on the Internet or want to expand their existing e-commerce business. Online shops based on dedicated solutions allow us to customize the functionality of a platform for all client’s needs and expectations. Dedicated B2C platforms are aimed for stores serving the large volume of queries with complex management systems or for clients seeking secure applications that maintain to keep high quality performance.

A store open around the clock

Online shops based on dedicated solutions stand out by not only the multitude of features and flexibility, but also hundreds of modules, allowing to improve business performance. Intuitive usability allows you to quickly manage products, fulfill orders efficiently and easily manage all the functions of the store.

Dedicated online store:


is a guarantee of superior performance, even at high traffic on the portal


is an unlimited number of products


allows you to freely modify and introduce any innovation to the platform


guarantees higher conversion, which directly translates into profits


is a response to the latest trends in design of information infrastructure


can be integrated with any external systems

Multichannel sales

Our software gives you the ability to act in multiple sales channels. Integration with platforms such as Allegro or eBay, "multi-stores, multi-search" presenting offers of many shops and integration with orders in local stores, made by phone or in the mobile application allows you to easily manage inventory and to facilitate the multichannel sales. One source of information about products, orders and statuses of payment guarantees that your store is much better organized and easy to manage. Within a single administrative panel you can handle many shops, differing in appearance, range and way of orders.

How does our work look like?

Online store is designed by professionals. We look with the eyes of the user and at the stage of prototyping solutions we eliminate everything that might cause confusion to users. At this stage, we follow the usual practices and rules of that particular industry.

We care about user experience benefiting from the store by a pleasant and encouraging to purchase mechanisms. Interesting graphic design provides users with a positive and memorable experience. All these actions lead to brand loyalty and encourage users to return to the web shop.

When creating an online B2C shop, we pay special attention to the appropriate arrangement of the elements, so that the information architecture meets all standards and has been accepted by the customer with full satisfaction.

A set of these actions can already at an early stage eliminate any errors that could have a negative impact on the functioning of the service in a production environment.

Projects are implemented by dedicated teams with experience in creating stable applications. Regular contact with the Scrum team helps with efficient implementation and communication during the project.

Each of our products undergoes a series of tests including the performance checking, what guarantees correct working of the store in a production environment.

After the implementation we do not forget to monitor the store and constantly watch over its stable operation.

Selected functionalities of the web shop

A dedicated online store is also a number of mechanisms for improving the effectiveness of sales and generating profits:

  • Category management - any number of categories allows for appropriate distribution range, which speeds up the process of finding the right product.
  • Product management - including variants, attributes, connections, groups of assortment, collections, brands.
  • Flexibility in filtering and sorting of products. Thanks to these mechanisms customer has the opportunity to display only those products that have a specific characteristics, required by potential buyer, such as color, size, brand, etc.
  • SEO settings including the ability to set personalized title tags, meta description for each page, tagging structured data of product pages and categories, ensuring friendly urls with the structure of the service, generated site maps (meet 95% of the requirements in terms of page speed).
  • Section with articles/blogs.
  • Units management, such as pieces, meters, kilograms etc.
  • Managing dedicated pages of products where you can display only products involved in a particular promotional campaign.
  • Alerts management that inform about problematic situations, as incorrectly made data import etc.
  • Managing mail communication with customers of an online store, where we inform about creating new account, changing password or an order confirmation.
  • Management of delivery methods to different countries, where we define a courier delivering a package on specific region.
  • Management of methods of payment and ways of delivery
  • Management of customers’ orders from online store, internal orders or foreign ones, made in the other channels (stationary shop, Allegro, eBay).
  • Management of returns, complaints and replacement orders.
  • Warehouse management, the ability to integrate with a number of magazines including separate as physical storefronts.
  • Management of customers and customer groups, with discount assignment.
  • Contests management.
  • Loyalty program management.
  • Management of discounts and discount policy.
  • Newsletters management.
  • Expanded statistics showing both the sale of products and users’ behavior.
  • Banner management, which can be present in several layouts, which enables the use of different communication depending on the time period.

Selected discount systems

Product price management and the ability to generate higher receipts and selling more products is today one of the main functions of every growing e-commerce.

With our solutions to communicate about any discount policy and easy to manage (a few clicks) rebate systems your sales will be even greater. Examples of promotional models offered in various stores:

  • Sets of products – i.e. buy several products in one set and you will pay less
  • A discount for newsletter subscription
  • A discount on the value of the basket
  • Buy X products from category A and get a discount for Y products from category B
  • Buy X products from category A to get a discount
  • Percentage and amount-operating discount codes for specific groups in the offer within the specified time range
  • Free delivery activated under certain pre-set by the system administrator conditions
  • A discount for specific category of products
  • A discount for specific group of products
  • A discount for specific group of customers

Integrations with external systems

Well-prepared integration have a significant impact on the sequence of processes related to the correct operation of an online store.

It is the integrations, their preparation and in-depth analysis, what sets how the process of importing data, dispatch of newsletters, downloading status of payments or updating inventory will look like.

We integrated with external ERP system such as:

SAP, CDN XL, IBM - iMPACT - iSeries AS/400 ERP, SAFO, Exact Systems, SUBIEKT GT, Symfonia, Optima, KC – Firma, Magic, 1C, Integracja LN Infor.

Full integration with the most popular online payment systems:

PayU, Przelewy24, DotPay, eCard, PayPal, MoneyBookers, Wirecards, LiqPay.

Both sides integration with the most significant logistics operators responsible for the delivery of parcels:

Pocztex, Poczta Polska, Paczka w Ruchu, Paczkomaty Inpost, DPD, UPS, GLS.

Both sides integration with most major trading platforms:

  • Allegro and Strefa Marek Allegro
  • eBay

As part of the implementation of the projects, we integrate also with affiliation networks, price comparison sites, livechats, social networking, applications for sending text messages and conducting communications with newsletters.

The cost of the project of dedicated online store

Price of implementation of an online store depends on the scope of work and the complexity of the application. This cost includes:

- collecting business data and analysis, taking into account the possibility of implementation and market environment

- preparation of design specifications, including all elements of the service and mock-ups in line with the UX rules and Mobile-Friendly

- making a dedicated graphic design based on mock-ups with UX

- programming work of front-end developers, that is preparation of views for display on all devices, and back-end, which is programming of the core system with all tools and additional features and functionalities

- any integration of an online store with external service type (Allegro, eBay, payment operators, logistics companies, ERP systems, Affiliates)

- data migration from the previous application and checking its correctness

- tests of the application confirming the correctness of business objectives, also performance and security testing

- preparation of hosting environment, which depends on the traffic requirements for an upcoming application

Track your users

Study of user behavior on the site is the basis for optimizing websites and online stores. Checking the users’ movements and knowing what draw the most attention, allows you to properly plan the content and direct users to the appropriate page elements. One way to study the behavior of users is to create a heat map that graphically shows which parts of the site are clicked the most often and which places are omitted. Creating a heat map of the store allows you to plan on where the most important for the vendor or advertiser content should be.

Creating a heat map of an online store also allows you to eliminate those elements that distract or confuse users. If a heat map shows that clicks often appear at the part of a site without any link, or vice versa, it is a signal for our developer or UX specialist that this structure of a site should be optimized. Changes to the service based on heat maps increase the conversion in the store, and thus multiply the profits.

And what is after implementation?

We offer post-implementation support and professional advice for the future development of the project.

We answer any daily questions about the application performance, as well as deliver new solutions that ensure the continuous development of application and make your shop distinctive on the market.

Do you need a ready-made solution based on open source? We also encourage you to contact us.

Our projects based on B2C

Are you interested in B2C platform?

Leave your details and our specialists will contact you to discuss a dedicated offer.

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Contact our specialist

Damian Sinior

Damian Sinior

Sales Director

+48 606 499 083

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