Marketing email

Marketing email is a form of communication with a client, and its goal is to carry some specific information.
Usually it’s a message concerning special offers, sales, promotions or other benefits.
Because usually this form is more graphical than textual, our graphic design studio makes an effort to make it attractive for the receivers. The most suitable photo or picture are chosen by the agency. While creating such email, the most important information is about the target group of receivers. It allows you to choose appropriate graphical form and propose an adequate communication.


Consistent message

Marketing email, besides sharing the message, is also responsible for creating proper company image. That is why any creative work for such email should be consistent with the brand book of the company. However, it’s not the rule. Quite often such emails refer to some specific promotional campaign, which has its own individual character. We also take care of typography to properly prioritize detailed information. It’s crucial to properly place the “call to action” button and design it in a way to encourage the user to click it.


Marketing email can be divided into three main parts:

1

graphical content

2

slogan

3

visible "call to action" button


Efficient marketing email:

1

has readable layout, so that receivers know what the newsletter is about

2

has clear call to action button, contrasting with the message on the background

3

has proper content hierarchy - having to scroll down through the entire message may discourage some users

4

has simple messages – the communication must be readable

5

has responsive design (RWD)

6

should follow and analyze the campaign – it helps improve conversion, as well as customer satisfaction

Unlike newsletters, marketing email is sent only once. Every time it communicates about something else and can have its own layout. That is why it is so important to gather all information from our client and to define the target group as well as the way of communication. Media4U designs email projects tailored to the needs and expectations of already existing customers, but also potential ones. We also send such marketing emails to the database delivered by our client.


Are you planning to send some marketing emails?

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Contact our specialist

Wojciech Madej

Wojciech Madej

Art Director


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