Banners are a form of online advertising that appears on sites and portals. Banner advertising is the PR support, that can show the current offer, products or promotions. The most important aspect of banner ads is the attractive and interesting message, that makes user interested and encourages him to visit the site.
Banner ads can be prepared in two forms – dynamic and static. Dynamic banners are created as looped animation. The main advantage of such form is the possibility to display more textual content than in the static banners. In addition, animation attracts attention which increases the likelihood of clicking on an ad. But not only dynamic makes user pay attention to those graphics. In Media4U we design banner ads based on given specification. All graphics have strong call to action, what really attracts user’s focus.
Banner ads prepared by us are the right size to comply with the Google AdWords campaign or advertiser specifications. The most popular sizes are: banner, square or skyscraper. It is important to make all content on the banners visible and legible. Number of possible formats gives great opportunities and allows you make both PR and sales campaigns.
Get attention of potential customers
Build a brand awareness among the target group
Reach with the message to a wide audience
Encourage users to take actions
Support campaigns in other channels
The main goal in creating the banner ads is to encourage the users to click on it, i.e. enter the site. Thanks to that we increase the probability of increasing a conversion by encouraging user to place an order or make any other wanted action. An important part of any web banner is a graphic creation, that should match the company’s brand book as well as the promotional action. All other parts of the banner are also important. In the case of sales campaign, on the banner there should be products, in case of PR actions the graphic should correspond with the industry, the target group and brand specification. It is crucial to continuously increase the quality of designed banners. Advertising, to be remembered, must arouse emotions and curiosity. The most effective banners have a call to action, that precisely explain to the users what they could expect after clicking the add.
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