Visual identity

Visual identity is a cornerstone of any business. Without such identity, adapted to the specification of the industry, the company and the product characteristics, it is not worth to start advertising. Properly prepared graphic identity is a basic element in building the image of the company and is the starting point for any advertising.


What is a visual identity?

Visual identification is usually associated with designing the logo, but it is a more elaborate process. Company’s logo is a starting point for designing the rest of corporate identity. When designing the logo it is important to maintain an appropriate format. The logo must be created as vector graphics, so it can be increased or decreased freely.


By having a visual identity:

1

you get the most important distinguishing feature of the company

2

you receive guidance to build a coherent communication

3

you visually interact with your potential customers

4

you build a brand image

5

you stand out from the competition

6

you create elements for further promoting


Visual identity allows you to build coherent communication, between your employees as well as your potential customers. By creating a graphic identity we establish requirements for the preparation of further images, such as posters, brochures and web graphics. Preparation of visual identity also allows us to set the rules for presenting the logo. Brand book predetermines what colors the logo should have, how it can be displayed on different promotion materials, and what are its other color versions. The logo should have a specific color scheme - a minimum CMYK and RGB. The brand book also determines the errors in presenting and using the logo. Thanks to that different graphic designers will be able to use the logo in accordance with its original purpose. The basic brand book contains: the logo protective field, the minimum size of it, colors, authorized versions, the usage of company’s slogan with a logo (if there is such version), typography, unauthorized use of the logo, designer’s or design company’s contact info (in case of questions). The brand book is a document addressed to use for future contractors.


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Wojciech Madej

Wojciech Madej

Art Director


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